[India_Vision_2020] Debate: Is CSR a brand building exercise or a social service activity?

dear friends

 

We propose to have our April issue of ezine with the theme 'Corporate Social Responsiblity' (CSR).  Presently  CSR has become the new buzzword amongst the Corporates. 

 

Many Corporates have  now started creating new departments for CSR.  Even Public Relations Agencies have started opening up CSR wings within their own Agencies. 

 

I want members to share their views  on the following: 

 

(1)  how far this CSR concept is taken seriously by the Corporates?

(2)  Do the Corporates use this CSR as their Brand building exercise?  If so, is it acceptable or not?

(3)  How the Corporates can implment CSR effectively?

 

Some of the good views will be published in our April issue.

 

srinivasan

Moderator 

 

 

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