Dear friends,
From the 51st edition onwards, our ezine will shed the PR tag and will be broad based to cover more audience, particularly youth. The logo and layout will remain the same. Presently, we spell and pronounce the ezine as PR-e-Sense (3 syllable). From now on, it will be pronounced as Pre-Sense (two syllable). There is no change in the spelling too. Pre-Sense means sensing in advance.
When the ezine was started in March 2006, we wanted to focus more on PR related themes. After the 25th edition, we started focusing on Corporate themes, with the thread of communication. Even though, we dedicated this ezine to PR and communication related themes, the involvement of PR professional was very very low. Sadly more than 75 percent of the communication professionals do not find time to respond even to mails. Barring a few professionals, many do not take interest in sharing and contributing to the contents.
At the same time, the general themes like Education Loan, Business Communication, Honouring of Top performing
Keeping the overall situation in mind, we are taking a conscious decision of shedding PR tag from the ezine, to make it broad based and to cover the larger audience. This is not re-branding, but this is only re-positioning. Probably, this is the only ezine in India, which has created so much of impact with involvement of many eminent people. This change will give us more flexibility to cover more interesting themes beyond PR for the betterment of youth and the nation. When we consulted privately many of the well wishers of ezine, we could get broadly a green signal for re-positioning.
We are also re constituting our editorial team to suit the change. I, personally, strongly believe that we need to adopt changes as and when required. Since its launch, this ezine also has adopted many changes in technology and contents to sync with time. Same way, our ezine also will adopt changes to widen the audience and reach for better cause. I am confident that members will continue to give us the support and patronage to the ezine as usual.
I welcome suggestions for further improvement.
K. Srinivasan
Editor in Chief
Pre-Sense
www.corpezine.
91766 50273
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