Re: [India_Vision_2020] Re-Positioning the ezine shedding PR tag: PR-e-Sense becomes Pre-Sense ~ India Vision 2020

Wednesday, May 12, 2010

Re: [India_Vision_2020] Re-Positioning the ezine shedding PR tag: PR-e-Sense becomes Pre-Sense

India Vision 202012:46 PM No comments

Dear Mr Srinivasan,

You are right. Nothing is permanent. Everything is transitory. Change for the better is 'the best' of doing things.

The job of PR people is all sundry. Their priorities are always based on the mood of the boss and the attitude of the organisation. They are over-burdened with multifarious activities these days. Perhaps, this is the reason for less participation in the discussions on PR related issues and more participation in other social issues.

PR as a sience and as an art requires further refinement. This refinement is possible only when PR is associated with every other aspect of human relations.

Your shifting the focus from PR to general issues of public importance is welcome. From your point of view, it is reasonable. Be it a newspaper or a radio or a TV channel, exclusives are a boredom and cater to only a particular class of people. If a newspaper do not cover all aspects of social life, it is not sold and circulated. Same shall be the situation for online discussion groups and ezines.

All the best to you, your team and the new Pre-sense.

Regards,

Y Babji

Moderator & Manager of GFPR online discussion group

On Wed, May 12, 2010 at 10:42 AM, Prime Point Srinivasan <prpoint@gmail.com> wrote:

Dear friends,

From the 51st edition onwards, our ezine will shed the PR tag and will be broad based to cover more audience, particularly youth. The logo and layout will remain the same. Presently, we spell and pronounce the ezine as PR-e-Sense (3 syllable). From now on, it will be pronounced as Pre-Sense (two syllable). There is no change in the spelling too. Pre-Sense means sensing in advance.

When the ezine was started in March 2006, we wanted to focus more on PR related themes. After the 25th edition, we started focusing on Corporate themes, with the thread  of communication. Even though, we dedicated this ezine to PR and communication related themes, the involvement of PR professional was very very low. Sadly more than 75 percent of the communication professionals do not find time to respond even to mails. Barring a few professionals, many do not take interest in sharing and contributing to the contents.

At the same time, the general themes like Education Loan, Business Communication, Honouring of Top performing MPs and UnSung Heroes, Indian Parliament, etc have all become popular at national level and created a big impact. These themes also benefitted many people.

Keeping the overall situation in mind, we are taking a conscious decision of shedding PR tag from the ezine, to make it broad based and to cover the larger audience. This is not re-branding, but this is only re-positioning. Probably, this is the only ezine in India, which has created so much of impact with involvement of many eminent people. This change will give us more flexibility to cover more interesting themes beyond PR for the betterment of youth and the nation. When we consulted privately many of the well wishers of ezine, we could get broadly a green signal for re-positioning.

We are also re constituting our editorial team to suit the change. I, personally, strongly believe that we need to adopt changes as and when required. Since its launch, this ezine also has adopted many changes in technology and contents to sync with time. Same way, our ezine also will adopt changes to widen the audience and reach for better cause. I am confident that members will continue to give us the support and patronage to the ezine as usual.

I welcome suggestions for further improvement.

K. Srinivasan
Editor in Chief
Pre-Sense
www.corpezine.com
91766 50273